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Salesforce Marketing-Cloud-Email-Specialist Exam is an essential certification for professionals looking to excel in email marketing. By passing this certification, you demonstrate your expertise in email marketing best practices, email design, email automation, and email analytics. Salesforce Certified Marketing Cloud Email Specialist certification can open up many opportunities in your career as an email marketing specialist.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q154-Q159):

NEW QUESTION # 154
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A. Wait at least 24 hours before declaring a winner.
B. Test multiple variations concurrently.
C. Use a large sample size.
D. Offer a special discount for opening the email.

Answer: A,B

NEW QUESTION # 155
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower.
NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''

A. Remove them from the list
B. Send emails more frequently
C. Request they resubscribe
D. Sendemails less frequently

Answer: B

NEW QUESTION # 156
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

A. Delivery Profile
B. Can-SPAM classification
C. Content information
D. Sender Profile

Answer: D

NEW QUESTION # 157
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior.
Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?

A. Engagement Split
B. Decision Split
C. Random Split
D. Filter Activity

Answer: A

NEW QUESTION # 158
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A. Business Unit Access Permissions
B. Date/Time Range fro Access
C. Shared Data Extension
D. User Roles and Permissions

Answer: A

NEW QUESTION # 159
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